Author: Kathleen G.

Maybe it’s Maybelline Edit

Maybe it's Maybelline Edit

Define-A-Lash Mascara by Maybelline commercial: http://www.youtube.com/watch?v=K7M70dYsr4c

The purpose of this commercial is to get women to buy Maybelline’s Define-A-Lash Mascara. This commercial features model Christy Turlington using Maybelline’s Mascara. Turlington not only worked with Maybelline Cosmetics, but also worked with Calvin Klein. If people see someone they know or are familiar with, they are more likely to pay attention to the commercial. Turlington is forty-four years old and the commercial seemed to take place in a big city, so I think this commercial is directed more towards women of her age who live in big cities. Turlington’s body language says that if you use this mascara, you will feel sexy.

This commercial convinces women to buy this mascara by saying all the advantages of using their mascara. The commercial states that it is “our first clump free, that’s longer, sexier, defined like never before.” This makes the audience feel like they have to try it because it is new and different from other Maybelline mascaras. The commercial claims that the brush is flexible and shaped to the lash and only their formula guarantees zero clumps. People who are looking for a mascara that will not leave any clumps on their eye lashes will appreciate this product. When the camera is up close to Turlington’s eyelashes, you could see clearly that her lashes were long, there were no clumps, and her lashes were very well defined. Seeing someone like Christy Turlington wear the mascara is proof to people that Maybelling’s Define-A-Lash Mascara does exactly what the advertisement says.

This mascara was actually a gift from my aunty. I do not know if she saw the commercial or advertisement for this product or randomly decided that she was going to get it for me. The first time I saw this commercial I thought this product seemed pretty good. Women search for good mascara all the time. They search for mascara that gives them longer lashes, makes their lashes look sexy, and mascara that does not clump. After trying it, I can say that it does make my lashes longer, but wait. What’s this? Clumps? The commercial guaranteed zero clumps. I would not buy this product again. My search for a great mascara continues.


My Consumer Identity Edit

In the video, “How Great Leaders Inspire Action,” Simon Sinek talks about how companies and organizations are able to inspire others. He begins by introducing the golden circle. What the golden circle is a circle with three layers: what they do, how they do what they do, and why they do what they do. An example used by Sinek is the difference between Apple and other companies. Many companies begin with what, then how and then why. Apple on the other hand does the exact opposite starting with why. Sinek tells the audience that that is how Apple is able to get people to buy their products. Other companies can have an identical product to Apple, but will not sell. Sinek identifies two types of consumers. The first type of consumer is the innovator. This consumer is the one that will stand in line for hours waiting for a new product to come out. The second type of consumer is the one that will only buy a product when other people use it first.

Based on what Sinek talked about, I am the second type of consumer because I am not the type to buy a product and pay so much for it. I recently got an iPad 4. I only decided to purchase an iPad because I see students here at Washington State using it in class. I am the person who will buy something after I see other people using it and after the price decreases. I am not the type that waits in line for hours just to get a product first. I do not have the patience to do that. I would not change this behavior. Waiting to buy a new product is a good thing. If other people buy the product before you, you can see reviews on it. You can see if people like it and their thoughts on it. If the product is flawed, why buy it? I can save myself the money.

It is funny that I said I can save myself some money in the previous paragraph. When I first came to Washington State, I went a little bit crazy with the online shopping. I did not even need majority of the things I bought. Most of the things I did buy are just lying around now. I do not have any use for the items that I bought. If I could go back to first semester, I would. I would not allow myself to buy all the things that I purchased. I could have easily saved myself around $600-700 which would have covered the price of my iPad. This habbit of buying things online had to be destroyed. Not just because I do not use a lot of the things I buy, but also because my parents would be really mad if they knew about my spending sprees. This semester I am going to save as much as I can. This semester is going to be different. I am going to be a different type of consumer. One who will not buy things that I do not need. If I do need to buy something, I will try to find it at a cheaper price. If it is something that can be borrowed, I will borrow the item free of any cost. After all, it is access that really matters.


Maybe it’s Maybelline

Maybe it's Maybelline

Define-A-Lash Mascara by Maybelline commercial: http://www.youtube.com/watch?v=K7M70dYsr4c

The purpose of this commercial is to get women to buy Maybelline’s Define-A-Lash Mascara. This commercial features model Christy Turlington using Maybelline’s Mascara. Turlington not only worked with Maybelline Cosmetics, but also worked with Calvin Klein. If people see someone they know or are familiar with, they are more likely to pay attention to the commercial. Turlington is forty-four years old and the commercial seemed to take place in a big city, so I think this commercial is directed more towards women of her age who live in big cities. Turlington’s body language says that if you use this mascara, you will feel sexy.

This commercial convinces women to buy this mascara by saying all the advantages of using their mascara. The commercial states that it is “our first clump free, that’s longer, sexier, defined like never before.” This makes the audience feel like they have to try it because it is new and different from other Maybelline mascaras. The commercial claims that the brush is flexible and shaped to the lash and only their formula guarantees zero clumps. People who are looking for a mascara that will not leave any clumps on their eye lashes will appreciate this product. When the camera is up close to Turlington’s eyelashes, you could see clearly that her lashes were long, there were no clumps, and her lashes were very well defined. Seeing someone like Christy Turlington wear the mascara is proof to people that Maybelling’s Define-A-Lash Mascara does exactly what the advertisement says.


My Consumer Identity

In the video, “How Great Leaders Inspire Action,” Simon Sinek talks about how companies and organizations are able to inspire others. He begins by introducing the golden circle. What the golden circle is a circle with three layers: what they do, how they do what they do, and why they do what they do. An example used by Sinek is the difference between Apple and other companies. Many companies begin with what, then how and then why. Apple on the other hand does the exact opposite starting with why. Sinek tells the audience that that is how Apple is able to get people to buy their products. Other companies can have an identical product to Apple, but will not sell. Sinek identifies two types of consumers. The first type of consumer is the innovator. This consumer is the one that will stand in line for hours waiting for a new product to come out. The second type of consumer is the one that will only buy a product when other people use it first.

I recently got an iPad 4. I only decided to purchase an iPad because I see people here at Wazzu using it in class. I like to identify myself as the second type of consumer because I am not the type to buy a product first and pay so much for it. I am the person who will buy something after I see other people using it and after the price decreases. I am not the type that waits in line for hours just to get a product first. I do not have the patience to do that. I do not think I have to change my consumer behavior. Waiting to buy a new product is a good thing. If other people buy the product before you, you can see reviews on it. You can see if people like it and their thoughts on it. If the product is flawed, why buy it? I can save myself the money.


Communication in the 21st century and learning how to write

Communication in the 21st century means passing information from one person to another. There are many different ways one can communicate. An individual can communicate verbally by using language. An individual can also communicate non-verbally. Hand gestures are one way to communicate non-verbally because the use of words is not used. People can communicate through television, speeches, newspapers, and even through movies. With all the advancements in technology today, one can communicate through social networks on the internet or text on cell phones. Communication is a way of getting a message across to other people.

“Learn how to write” to me means exactly what it says. More specifically, I think it means to learn the basics of writing. Learning how to write is like learning how to read a book. Both writing and reading have steps that need to be followed in order to be successful at either. In writing, the writer must first learn how to write out the letters of the alphabet. That will later help the writer in forming words as the letters of the alphabet can be arranged to create words. The next step would be to learn how to arrange the words so that the sentence makes sense. Knowing whether the word is a noun, verb, or adjective will help with the arrangement of the words in the sentence. Once the writer learns about sentence structure, he can move on to creating paragraphs. When the writer gets to making paragraphs, he must learn about organization. He should learn that the introduction always comes first, the conclusion is always at the end, and the body paragraphs are between the introductory and concluding paragraphs.