The iPhone 5 is the newest phone that has yet to be released from Apple at this point in time. It is much thinner and lighter than the previous iPhones allowing it to have a larger display screen. But keeping the same width as the previous iPhones, it creates more room for the users’ enjoyment. It’s light weight it contains makes it easier for the user to hold in their hand and makes for a perfect fit in your pocket. (Apple) The iPhone 5 has a retina display that no other phone has come close to having. All the words and images seen on the screen look real (Apple). My favorite part of the iPhone 5 is surprisingly the front camera. Note that this is not the first iPhone to have this feature but is the feature that I use the most on my phone. Having a touch screen phone can be very difficult when trying to take a picture because you can never find where the shutter button is on the screen. But having the front camera, you are able to see everything you are doing and take the best picture your first try. The only down side to the iPhone 5 is the charger. Because the phone was made so much thinner, it required a new charger to be made for it. The chargers now are no longer universal with any other iPhone, iPad, or iPod and they have been known to break quite easily.
As long as I can remember, I have always wanted to be a part of the so called, “iPhone family”. There was always a new reason why I was unable to get the phone. First, it was the price of the phone. It was too expensive and my family could not afford to get it for me, which was completely understandable. Then, there was fact that I do not take care of my phones like I should so it would be pointless for me to get this expensive phone because I would just break it. I understand this statement because I was so young when I got my first phone that it just seemed like a luxury to me. I knew that it was not a “nice” phone but nonetheless it was a phone, and I could finally text, as I wanted to for such a long time. As I got older, I began to take much better care for my phones. When I started to understand what phone plans were, and how you were locked into a 2 year contract, I knew that I needed to make that phone last the entire two years or I would have to pay for the new one. The final reason I was always pushed away from getting the iPhone, was because my family had always been a Droid phone family. They were not comfortable with switching to Apple because they had heard so many problems about it. But the day that my father came home with the iPhone was the day that I knew I wanted to get the iPhone as soon as I could.
I never realized this before, but it was because of my dad that I always wanted the next new product, in this case, the iPhone. He loved to dangle his iPhone in my face because he knew how much I wanted it. He also knew how much better his phone was over mine and would never let me forget it. Seeing that my dad was having such a great time with the phone, aside from teasing me with it, it made me want the phone that much more. The joy and luxury that my dad had while having this phone, made it more of a social influence on me than anything. The simplicity of the phone and all of its features was unreal to me. The social influence my dad had over me persuaded me to finally be able to purchase my own iPhone 5. I now, for the first time in my life, have a nicer phone than my dad and I am able to flip the cards and dangle my phone in his face. He knows that I love teasing him about it because he did it to me for so many years. Now that I have the iPhone 5, I am experiencing everything that my dad was feeling the first time he got his iPhone. Feelings of emotion such as, joy and happiness, feeling the slick, cool surface of the screen and learning how to use the phone in its entirety. Purchasing the iPhone is definitely one of the smartest decisions I have made as a consumer thus far in my life.
Everyone in the world today is considered a consumer, it is second nature. Google defines a consumer as, “a person who purchases goods and services for personal use” (Google). A simple way to explain what a consumer is, would just be calling them a buyer. Someone who buys products that they might not necessarily need is another way to describe a consumer. Being a consumer could also be a social aspect. Shopping has always been here for the majority of our lives. Because we have been shopping for so long, we are able to point out and recognize the brands that are considered “higher ends”, such as Buckle, Abercrombie and Fitch, Coach, Nordstroms, Miss Me, etc. When I say “higher ends” I mean the more expensive product, that someone is willing to pay extra for just to have the logo on it. These products are always going to be more expensive than the “generic” brands, but that does not always mean they are going to be better quality.
When it comes to purchasing items, I would consider myself to be a conservative consumer for a number of reasons. First, as explained before, I always want the next new thing, but who doesn’t? Everyone wants all the new features that is offered and wants to be able to say that they own that new product. Again, it is a social aspect. Younger people believe that if they do not have the glorious new product, they are not going to have as many friends or be accepted as easily. Even though I might always want the next new thing, I do not always buy it. Ever since I started paying my own bills, I am very careful about how I spend my money, most of the time. I could have bought the iPhone years ago because I was paying my own bill and nobody could tell me I could not have it. But I still refused because I knew it was not a smart purchase at the time. I was working minimal hours and if I were to have bought the iPhone and something were have gone wrong with my car, I would not be able to fix it. Therefore, I would not be able to get to work, which is where all my money comes from. I am able wait for the product to be out for a few months before I feel the need to buy it. By this time the price will have gone down tremendously and would be a much smarter purchase.
A method that certain brands and organizations use to get us to buy or desire their product is their advertisements. The most common way they advertise is through commercials. They will put these advertisements on multiple stations on T.V. so they know they are getting their message out to as many people as they can. The commercials will put in the most effective pieces of information that they can fit in the small amount of time they are allotted. The information they choose to share is going to make the product the most desirable and persuasive as possible. A certain aspect that I have noticed that these commercials fail to mention is the actual price of the product. The price you would actually pay if you were to go into the store right after you saw the ad. They might say the base price of just the phone, or computer, etc, but fail to mention the fees you will have to pay in order to take that product home. Tax fees, service fees, and the phone plan fees are just a few examples of the extra money that you will have to put down in order to get this product. The main reason the advertisements do not mention the fees is because we as the consumers, want to hear the lowest price possibly when it comes to purchasing something. Using this method of advertising, companies are able to get what they are selling out very fast causing the public to learn about their product quickly. Therefore it could result in more sales for that company.
In conclusion, I have learned that the biggest influence that companies and organizations use to their benefit is the social influence. Using me as an example, I always knew that I wanted the iPhone and seeing my dad with it made me want it that much more. He could do anything with that phone, answer any question I had, play any game I wanted, or let me take crazy pictures on it with a cool camera application. With everyone always needing the new thing, it is possible that people will think that they will not be socially accepted if they do not have this certain product. They might believe it will be harder for them to fit in with people or society, which to an extent could be true. Our technology is improving and advancing every day. Some people could have to purchase a certain product in order to be able to continue working easily in today’s society. As long as you are knowledgeable about the product you are purchasing and believe that it will benefit you in the long run, it is more likely that it is a smart purchase. That is an example of good consumerism.