Being identified as a consumer in this world today is second nature. Everyone is a consumer in today’s world and it isn’t always a bad thing. It can mean a multitude of different things in today’s society. One definition is someone who uses or absorbs, or the more common way we describe a consumer is as a buyer. Buying something that you might not necessarily need is another way of being a consumer. Today the majority of what we do depends on the type of consumer we are. There are consumers who can keep buying the next new thing with no second thoughts. There are consumers who actually think about the purchase and decide if they really need the item. There are those who can point out that they do not need the item right now, and can wait a few months until the price of the object has dropped significantly so it is at a more reasonable price. Being a consumer is a social aspect. Shopping has been a part of our lives since we were at a young age, so we have come to know what brands and types of products will fit best for ourselves. We know which brands are the higher ends, but not always the best quality product.
As I said before there are many different types of consumers that categorize every individual. For example, if I am looking at myself, I would say that I am a conservative consumer for a number of reasons. First off, I may always want the next new thing, but who doesn’t? A personal example for me is I have wanted the iPhone since it was first released. Unfortunately, the price of the phone was so high that there was no way my family could afford to purchase it for me. Then the next one came out, and I thought, hey, maybe I could get the old one since I don’t need the new features the new one has. The old one is much cheaper now, but I still was not able to get it. Once I started paying my own phone bill and the next new phone came out, I thought that maybe I could afford it. I know what I want and now no one is telling me I cannot have it because it is my money and I can spend it the way I want. But I still refused to buy the phone because I knew it was not a smart purchase. I had other bills that I needed to continue paying that I would not be able to pay if my phone bill was to if I switched to the “iPhone family.” But this just shows how I see myself as a consumer. I know what I want but I also think about if I really do need the product at the time. I would rather use the money to get my car fixed instead of getting a new phone. But after all that waiting, I finally was able to purchase an iPhone this year. I had waited long enough and it ended up working out in my benefit where my bill would not increase at all and I was able to get more out of the purchase than normally intended.
When I decide to discard my purchases, I usually have a good reason for it. For one, I don’t throw anything away that I have spent good money on. I will sell it, donate it or give it to my sister. Growing up, I would say that I lived a very controlled life. I never really got new clothes, new electronics, or anything new. It was always hand-me-downs from my mom. Note that they were good quality, but nothing was ever “new” to me. Growing up, I was okay with that. I appreciated what I got because I was getting things that were new to me and I didn’t have to pay for them. But I still took for granted the quality they were and didn’t take care of them the way I should have. So I tend to give them away to someone else that really needs them. Now that I actually purchase good quality “higher end” brands I respect and take care of them much more than I would have if it was given to me.
Another method that certain brands and organizations use to get us to buy, or desire their products is how they advertise it. They will put commercials on multiple stations on T.V. so their message gets out. In the commercial, they will put in the most effective pieces of information that they can fit in the small amount of time that they are allotted. The information they choose is going to be the most exciting and is going to persuade people to want to buy their product. One thing I have noticed about these ads on T.V. is that sometimes they will not include the actual price of the product. They might say the base price, but once you go to buy it, you will have tax fees, service fees, and other random fees that you had no idea about when purchasing the item. Some people don’t care because they just want the item. Another reason they don’t mention the little fees is because we want to hear the lowest price because when it comes to money, most people care a lot more. They want to know where their money is going.
So is being a consumer a good or bad thing? In my opinion it can be a good thing if you know how to handle it. Being smart about what you purchase is the most important thing I am trying to get across in writing all this. Knowing that advertisements are meant to manipulate you into buying their items is key. They are going to say or do anything to try to get you to buy the item and make you believe that it was your idea to buy it, not theirs. This doesn’t always have to be a bad thing if you are knowledgeable and think about if it is going to benefit you in the long run.