Being identified as a consumer today in this world is just second nature. Everyone is a consumer in today’s world and it doesn’t always mean that it is a bad thing. Being identified as a consumer can mean a multitude of different things in today’s society. It could mean someone who uses or absorbs, or in a way that we use it most now, a consumer is a buyer. Buying something that you might not really need is another way someone can be a consumer. Today a lot of what we do depends on what type of consumers we are. There are the types who can just keep buying the next new thing with no second thought. There are those people who can actually think about the purchase and decide if they really do need this item. Then there are those who can point out that they really do not need the item right now, and can wait a few months until the price of the object has dropped significantly and is at a more reasonable price. Being a consumer is a social aspect. We have been shopping for so long that we have come to know what brands and types of products we see fit best for ourselves. We know which brands are the higher ends, but are not always the best quality product.
As I said before there are many different types of consumer categories that every one of us are put in to. If I am looking at myself, I would conclude that I am a conservative consumer for a number of reasons. First off, I may always want the next new thing, but who doesn’t? A personal example for me is I have wanted the iPhone since it first came out. But the price of the phone was so high there was no way my family could afford to get it for me. Then the next one came out, and I thought, hey, maybe I could get the old one because I do not really need the new features that the new one has and the old one is a lot cheaper now, but I still was not able to get it. Then I started paying my own phone bill and the next new phone came out and now that I was paying my own bill I thought again, that maybe I could afford it because I know what I want and now no one is telling me I cannot have it because it is my money and I can spend it the way I want. But I still refused to buy it because I knew it was not a smart purchase. I had other bills that I needed to continue paying that I would not be able to if my phone bill were to increase as it would have if I switched to the “iPhone family.” But don’t worry, I have not given up yet on getting one! I will get one no matter what! But this just shows how I see myself as a consumer. I know what I want but I also think about if I really do need it at the time. I would rather pay to get my car fixed than to get a new phone.
When I decide to discard my purchases, I usually have a very good reason for it. For one, I don’t throw anything that I have spent good money on. I will sell it, donate it or the most common one, and give it to my sister. Growing up, I would say that I had a very controlled lifestyle. I never really got new clothes, new electronics, new anything. It was always hand me downs from my mom. Note that they were of good quality, because that is how my mom shopped but nothing was never “new” to me, and growing up, I was okay with that. I appreciated what I got because I was getting “new to me” things. But I still took for granted the quality they were. So I tend to follow the same lifestyle as she did, just give them away to someone else that needs it more than me. Now that I have actually purchased on my own, good quality “higher end” brands, I respect and take care of the item way more than I would have if it was given to me.
Another way that certain brands or organizations get us to buy, or want to buy their products is the way they advertise it. They will put commercials on T.V. on multiple stations so they know their message is getting out. In this commercial, they will put in the most effective pieces of information that they can fit in their small amount of time that they are allotted for the commercial. The information they choose is of course going to be the most exciting parts and is going to get people to want to buy their product. One part I have noticed about these ads on T.V., sometimes they will not include the truthful price of the product in the commercial. They will say maybe the base price, and then once you go to buy it, you will have tax, service, and other little fees that you had no idea about going into the process of purchasing this item. But some people don’t care because they just want the item. Another reason they fail to mention all the little prices is because we want to know the positive aspects of the product, not the negative sides. When it comes to money, most people are definitely more serious. They want to know where their money is going. As I said before, some products that are known as the “higher brand” are not always the better quality; it could be as I said before, a social status problem that some people have today.
So is being a consumer a good or bad thing? In my view it can be a good thing if you know how to handle it. Being smart about what you purchase is the biggest thing I can try to get someone to understand in writing all this, knowing that advertisements are meant to try to manipulate you to buy their items no matter what. They are going to say or do anything to try to get you to want to buy the item, make you think that it was your idea to buy it, not all the ways and words they said to persuade you. This doesn’t always have to be a bad thing if you know what you are doing and figure out if it is going to benefit you in the long run.