The commercials that have been made to present and introduce the iPad 2 were very quick and to the point. You only got to know what the device actually did if you were to go to youtube, search it and see what you came up with. A bunch of videos that were tutorials about how to use it, or little tricks and tips that people who have one should know. But you would not be able to get this type of information through a 30 second commercial that they get to put on television to any channel they pay for. 

And within those 30 seconds, they of course are only going to tell you what they have changed from the original iPad to this one, and all of the new features that the device possesses. The only other piece of information you will get from the advertisement will be the price of the device, but of course there will be a bunch of different types of prices. One with Wifi, one without, the 16gb, the 32gb, but they are only going to give you the smallest amount because that is what is going to attract customers the fastest. 

It goes to show that no matter what the price is, or the littlest differences a new “product” can possess, the type of people who always need the next new thing will buy, based on a little 30 commercial, without the full knowledge of the item or really thinking about how they could save their money. 

Being identified as a consumer today in this world is just second nature. Everyone is always buying something, or always wants something. There are those people who are always wanting the next new thing and need to be first to have it, and then you have those other people who can wait a few months until the next new thing is out, and that first products price has gone down a substantial amount. Myself as a consumer, I would say that I am the type of person who is always wanting the next new thing, but I do not go out and buy it. I know that if I really am wanting it,I can wait until the price goes down because the initial price of any new item is so ridiculous I don’t know why anyone would ever buy it at that amount. 

The way I purchase my items I feel is very smart. I never buy something when I first see it, I always wait a few weeks until I have heard how others like the product and if it has any flaws or problems. In doing this, I am able to save myself from the disappointment from the product and give the company time to fix it, or make it better. And usually, when they do make the new product, it is so similar to the first one, that there really is not that big of a difference. So now, I am saving even more money because I decided to wait to purchase the new thing, when now, the next new thing is out and the first one now is the background, wanting to be purchased but now that the new product is out, it just sits and waits. But people like me, I will buy the old product because I know that I am going to get similar, if not the same results as the first but unlike the people who have to always be up to date with the next new product, I will have saved a bunch of money.