Consumer culture is defined by the buying and spending of consumers. Consumer culture today is closely tied to capitalism, because it is driven by money. What distinguishes it, though, is that it is not focused so much on the power of money as it is on the happiness that can be attained through buying and owning. What some people do not know it the human society is strongly influenced to consume. That’s why people think they are defined by what they possess and purchase. Consuming today can be looked at in two main different ways: either in the positive aspect or in a negative outlook.
First, of all consumerism is thought of in a positive way because it is proven that people are happier and more productive when their wants and needs are met. Some of the positive things about consuming on a large scale are: it increases trade between countries and helps create business opportunities, also it creates competition between companies and this leads to great products and harder work ethics. On an everyday life level it can help you create goals for yourself. Not to mention it can help you find a sense of belonging with a group with the same kind of consumerism that you identify with. Consumerism can create a need for hobbies, because you start to collect things over time. It also creates a sense of variety; this is because the people that think positively about consuming are more than likely going to have some money to spend. So they will have more to choose from. Consuming is a huge part of our society and we would be nowhere without it.
Secondly, the negative outlook on consumerism is that it is wasteful and greedy and encourages people to spend more. Consumerism is wasteful because people tend to buy more than they need. An example of that is the show “hoarders”. This show is about people consuming so much that their lives are in danger. Now I know that is very extreme but some people need to see that. Consuming can also be bad for local businesses, people that go out and purchase items from big cities, and online are not helping their town. They do not think about the consequences of the spending they are doing, but they are not to blame. Most people just get caught up in how television advertisements portray certain products. Girls for instance pay more attention to hair ads and make-up ads. These advertisements are trying to show their listeners what kind of new lives they can have if they just use the product, like somehow uses a new dove shampoo can give you volume, which turns in to self-confidence.
However, when I identify myself as a consumer I think of what I buy, where I shop, and what ads I listen to on television. I am the type of consumer that buys what they need not what they want. I only buy items that are on sale, clearance, and discounted. Unlike many people in today’s society I do not have a bunch of fancy unnecessary electronics. I feel like most consumers are impulsive buyers, and do not think of how their spending habits will affect them in the long run. I normally shop at discounted stores such as: Wal-Mart, Ross, Safeway, Costco, Target, and sometimes the Goodwill. It does not bother me to shop from these places because I know it is making me a smart consumer. I am not buying the newest ridiculous version of Apple or the newest brands of clothing. I get the necessities I need, and try to survive in this world. Honestly I think people learn their consuming habits from the environment they were raised in. Some people are raised in a wealthy family, where the can buy what they want and so much more. They do not have to care about expenses. On the other hand families that are experiencing poverty. Have to learn how to bargain shop to get what they need for that month, and put everything else on the back burner. Things like couponing and clearance sales are natural shopping techniques to those who live in poverty. Consumers are also separated by what kinds of shows they watch. There are ads on different channels to try to target the type of person that would watch those shows. Consuming is an everyday thing and from here I feel like I can only become a smarter consumer.
In class we had to do a photo essay of something that we consume. I did the first thing that came to mind, coffee. Before coming to Washington State University I drank coffee maybe once a week. Now that I am here I drink it almost every other night, too help me stay awake and finish all my homework. The reasoning behind this essay is to change the way we consume this one thing, in my case coffee. When I brew coffee I always make a full pot, then what I do not end up drinking I pour down the sink. In this photo essay I discovered most of the women on my floor enjoy drinking coffee. So the next time I brewed a pot of coffee, I walked around the floor with the leftovers. Another idea I had was only making half a pot of coffee or even less if I only want one cup. That way it reduces waste and I have an opportunity to make more friends.
Finally, consumer culture is so much more than a definition it is a way of life. This year I will be making a lot of changes in my life. By the end of 2013 I will be married and living in a new place. This is all because of the fact my fiancé is leaving for the army in August. I feel like in this class, I am learning some great tips on how to be a better consumer. Since I’m moving soon, I feel like I can have a new start, and aim to be more aware of my spending. In time I will also have to start paying bills and I know that will really bring my attention to the money I am spending. So this means with these added responsibilities I have to grow up a lot sooner than most teenagers. Very soon I plan on cutting down on the things I own and getting rid of the items I really have no use for. I will be donating them to the goodwill or the Salvation Army. It will not be as drastic as the article about only having 101 things but it will be a step in the right direction. I hope these upcoming changes open my eyes a little more to the world around me, and understanding the value of the dollar.