The audience for this advertisement is obviously going to be women and mainly women who care about their looks. This advertisement also targets those who do not spend the extra time in the morning to get ready. Dove is trying to catch the attention of everyday women who are tired of their appearance. Even girls who think poorly of themselves because of their appearance. On the right side you have very flat and lifeless hair. Also on this side, she has no make up. On the left side she looks like she is glowing confidence and thinks of herself as attractive. Also on this side she has her make-up applied. Her hair is very bouncy, shiny, and full of life. Her hair color is enriched and looks very healthy. So Dove is trying to say that this product makes you feel better about yourself. This picture also has a lot of contrast within the picture. On the right side you can see that the picture is darker and dull. It sets the mood as if she does not want to be seen. On the left side the picture is brighter and more vibrant. So now I feel like Dove is almost trying to say this product can make your life better: by brightening up your world, and making you have more self-confident, and start enjoying life. All because your hair now has more volume.

I cannot understand how women can care so much about their apperence. I do not see how one hair product could make you happy, and have a whole new outlook on life. Its sickening to see that women today think they need to be live up to a standard. By wearing make-up and, using hair products. What counts is on the inside and if a person cannot see that, why would women want to impressed them.

When I identify my self as a consumer I think of what I buy, where I shop, and what ads I listen to on television. I honestly think I am a smart consumer. I only buy items on sale and unlike many people in today’s society I do not have a bunch of fancy unnecessary electronics. I feel like most consumers are impulsive buyers and do not think of how their spending habits will affect them in the long run. Back to me as a consumer I normally shop at discounted stores such as: Wal-Mart, Ross, Safeway, Cosco, Target, and some times the GoodWill. It does not bother me to shop from these places because I know it is making me a smart consumer. I am not buying the newest ridiculous version of the Ipod or the newest brands of clothing. I get the necessities I need and try to make it work and survive in this world. Honestly I think people learn their consuming habits from the environment they were raised in. Some people are raised in a wealthy family, where the can buy what they want and not what they need. Other families are in poverty so they know how to bargain shop to get what they need for that month, and put everything else on the back burner. Things like couponing and clearance sales are natural shopping techniques to those who live in poverty. Consumers are also separated by what kinds of shows they watch. There are ads on different channels to try to target the type of person that would watch those shows. Consuming is an everyday thing and from here I feel like I can only become a smarter consumer.

The audience for this advertisement are women that care about their looks, and those who simply do not spend the extra time in the morning to get ready. Dove is trying to catch the attention of the everyday women that is tired of their appearance. Even the individual girls that think poorly of themselves due to their appearance. On the right side you have very flat hair, also on this side she has no make up. On the left side she looks like she is glowing confidence and thinks of herself as attractive. Also on this side she has her make-up applied. Her hair is very bouncy, shiny, and full of life. Her hair color is enriched and looks very healthy. So Dove is trying to say that this product makes you feel better about yourself. This picture also has a lot of contrast within the picture. On the right side you can see that the picture is darker/ dull. It sets the mood as if she does not want to be seen. On the left side the picture is brighter and more vibrant. So now I feel like Dove is almost trying to say this product can make your life better: by brightening up your world, and making you have more self-confident, and start enjoying life. All because your hair now has more volume.

When I identify my self as a consumer I think of what I buy, where I shop, and what ads I listen to on televison. I honestly think I am a smart consumer. I only buy items on sale and I do not have many electronics like most people. I feel like most consumers are impulsive buyers and do not think of how their spending habits will effect them in the long run. Back to me as a consumer I normally shop at discounted stores such as: Walmart, Ross, Safeway, Cosco, Target, and some times the GoodWill. It does not bother me to shop from these places because I know it is making me a smart consumer. I am not buying the fancy Ipods or the newest brands of clothing. I get the necessites I need and try to make it work. Honestly I think people learn there consuming habits from the environment they were raised in. Some people are raised in a wealthy family, where the can buy what they want and not what they need. Other familes are in poverty so they know how to bargain shop to get what they need for that month, and put everything else on the back burner. Consumers are also seperated by what kinds of shows they watch. There are ads on different channels to try to target the type of person that would watch those shows. Consuming is an everyday thing and from here I feel like I can only become a smarter consumer.