Simon Sinek claims that great leaders inspire action not by what they do buy why they do it. If a leader can get people to believe in their purpose then they won’t have to have the best product on the market. People will passionately follow them because they want to be a part of that purpose. Sinek used Apple and the Wright brothers as examples but I am here to point out another example that we all know and love, Chick-fil-a.
If you haven’t seen Simon Sinek’s speech…
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Chick-fil-a is one of the largest fast-food restaurants in the southeast. Even though their product is amazing, I believe that there is a hidden meaning to why so many eat at Chick-fil-a every day.
Everyone is familiar with Chick-fil-a’s slogan “Eat Mor Chikin”. The purpose behind the slogan is to change the public’s preference from meat burgers to chicken sandwiches in order to decrease the amount of beef that is consumed in America. Anyone who has seen a Chick-fil-a advertisement has felt pity for the poor partially illiterate cows and suddenly has a taste for a chicken sandwich. Truett Cathy (founder of Chick-fil-a) created a slogan that makes his customers believe that by eating Chick-fil-a, they are saving cows.
Chick-fil-a gains the support of their customers not only by their slogan but by their actions as well. Chick-fil-a is a company that focuses on giving back to the community either by scholarships to high school students or charities. It is because of this care for the local community that customers feel a mutual care for the company. By eating at Chick-fil-a, people feel as if they are doing a community service because they know that the money is going to be put to a good cause that they support.
Chick-fil-a focuses on kids and families.
The final aspect of Chick-fil-a that I believe is really the “hook, line and sinker” is the religious values that Chick-fil-a upholds. Anyone who has ever heard of Chick-fil-a is familiar with their Sunday closing policy. Truett Cathy believes that Sunday should be a day of rest and to honor God. It is this type of commitment to his religion that really makes Chick-fil-a stand out from among the rest. It is why this company has flourished here in the south. People see a company that shares the same values as they have and they want to support it. They want to help the company in any way possible so that it can prosper and expand. It is a prime example of what Simon Sinek was trying to explain, people follow leaders not because of what they do but why they do it.
Well, I hope you agree with the idea that Chick-fil-a is a great example of a company that Simon Sinek was describing. If you think otherwise, leave a comment and explain. Post other companies or leaders that Simon Sinek could have used as examples.
All this typing has made me realize that it is time for my daily fix of Chick-fil-a.
Thanks for reading,
Matthew
Image sources:
http://www.budgetsavvydiva.com/wp-content/uploads/2011/03/chickfila.png
http://s4.hubimg.com/u/861147_f520.jpg
http://www.thecross-photo.com/images/11820-Memorial-Pkwy.jpg